Last week, I talked about how a couple of merchants in a little medieval town created an unanticipated social capital footprint. Their decisions to uphold and propagate standards of honest weights, excellent service, and integrity had far-reaching consequences for themselves and their community and the world.
It is little surprise, then, that out of that unintended stock of positive social capital grew a flourishing trade that yielded the fruit of leaders who made London into the center of banking and commerce for a growing empire.
Conversely, what does a shrinking social capital base look like?
Consider how (more…)
What’s Your Company’s Social Capital Footprint? Part 2 was originally published to American Business Advisors
via Blogger What’s Your Company’s Social Capital Footprint? Part 2