If you are a baby boomer or have boomer parents, you’ve probably come across this ad:
The Crankset Group has dubbed these Blinding Flashes of the Obvious. BFOs are epiphanic moments of “seeing” something essential for the first time or perhaps recalling something foundational that we’ve neglected or forgotten.
Why is it so important to highlight BFO’s? Consider:
Wooden began practice every year by teaching his players how to put on their shoes and socks.
Our clients do not pore over every jot and tittle of currency arbitraging, optimal withdrawal rates in retirement, or the latest hybrid LTC products. (more…)
via Blogger What’s Your V8 Moment?